Video isn’t a new fancy marketing tool.   It’s been around for over a decade.          And truth be told, if you’re not using it yet, you’re missing out on the chance to attract, educate, and convert more buyers into customers. Much of the misconception around the medium is that it’s hard to work with, costly, and ROI is a little murky.          None of these assumptions are true.

Video marketing is more accessible today than ever.  Brands can quickly produce quality content and share it with the world and tracking and measuring ROI of your content is possible. In this blog post, we’ll explore how you can create a powerful video marketing strategy for your brand.  And how to use a video brochure or video box to help you advertising your brand.

Why You Need a Video Marketing Strategy

Video is like every other form of content.   For it to work for your brand, you have to think strategically about how to leverage it.    Without a strategy, you won’t know what your objectives are, why they matter, what content to produce for your audience, or which metrics matter as you try to prove ROI.

How do you go about creating a video marketing strategy?

Step One: Audit Your Video Content

Creating a video marketing funnel gives you the chance to plan content.    A video marketing funnel includes a collection of videos specially produced to help buyers ultimately become customers.  Video marketing funnels are like content marketing funnels.  At each stage, they perform specific feats to help move buyers closer to the sale.   In fact, video marketing funnels fit into content marketing funnels.    You could introduce your product, tell story about your brand, or deliver discount information.

Step Two: Create a Video Marketing Funnel

Creating a video marketing funnel gives you the chance to plan content.   A video marketing funnel includes a collection of videos specially produced to help buyers ultimately become customers.   You could put your video into a video brochure or video box, and mail them to your customers.

If you want to make customized video brochure or video box, welcome to contact Lexing, we have different size of lcd screen for different size of video brochure/box from 2.4 inch, 4.3 inch, 5 inch, 7 inch to 10.1 inch. The cover of video brochure/box can be customized too.