Is your industry incredibly competitive? You need a unique marketing tactic to make an impact and get noticed by your audience. But you can get yourselves in front of the people that matter. Portable, upgradeable and unforgettable, a Curveball video brochure is a powerful tool to get your brand seen by high value and high margin clients.

Grippingly captivating, video brochures combine aesthetic and technical elements to create a powerful message for the right people. This blog post will explain what a video brochure is, what it can do for your brand and how Lexing can help with the success.

What Is a Video Brochure?

A video brochure is a unique promotional tool that can be used to display a product or service and can be sent directly to your target audience. The assembled card product houses a HD, IPS screen inside which plays a video automatically.

They can be a handy tool for explaining complex information without overwhelming your audience, which can sometimes happen with paper leaflets and long-form content.

What Are the Benefits of Video Brochures?

Video brochures offer a range of benefits, from being completely customizable to working as an effective promotional tool. When done correctly, you can get a lot out of using a video brochure to get your brand out there. Read on below to see just how effective they can be.

Accessibility

Video brochures cut out the two-stage process of promotional products. Without needing to download software, connect to Wi-Fi or plug into a power source, you’ll retain over 50% of your audience by cutting out this second step.

When you open the cover of a video mailer, book or brochure, it automatically switches itself on and starts to play. It’s that simple. Since it plays automatically, you’re capturing their attention immediately. No other tool is as simple, effective and memorable.

Simplify Your Message

Is your product complicated? Video brochures give you a way to explain complex information in an easy-to-understand format. They can add a touch of excitement and intrigue to even the most mundane subjects.

Customizable and Bespoke

You can easily adapt your video brochure to match your campaign or brand with bespoke and free design layout by our in-house designers. Supply your logos and artwork and let us do the rest.

To give your video brochure the edge, you can also opt for special treatments including debossing, spot UV varnish, foil effects and soft touch lamination.

Fully Portable

Reach your audience anywhere, anytime, without the need for internet connection or downloading software. With a battery life of 90-minutes, your video can be watched again and again. It even comes with a rechargeable lead just in case.

Effective Promotional Tool

Video brochures are one of the most effective promotional tools created in the last 25 years. Not only are they easy to order and use, but they enhance brand awareness in ways other products cannot. They bridge the gap between on and offline media like nothing else.