Key Benefits of Digital Brochures

#1 Real-time Update

One real challenge in field selling is the lack of real-time product information fro m the operations side. Field selling personnel present on the site are often disconnected from the business development and operational staff who have the latest information about product updates and refinements.

In such scenario, digital brochures become handy as they can be updated -real-time, over the Internet thus helping field sales personnel stay informed and sell better. This updates can be rolled out as versions to an existing doc or even as a new web page where the digital brochure is hosted.

#2 Ready-made templates & Tools are available

If designing is not your cup of tea, then there are hundreds of ready-made templates available online which can be used to create a digital brochure of your own. There are paid and free digital brochure templates available online in several formats which can be used to design your own unique and presentable digital brochure.

Digital brochures can be hosted online in multiple formats like PDF, word, image, etc. This versatility gives adequate room for online business promotion, especially if your business has multiple products with several sub-categories.

#3 Easily customizable

Anything digital is easily customizable. Thanks to image editing programs and web based designing platforms, digital brochures can be easily designed, customized and released instantly without any hassles. Customizations for color, layout, presentation, output format, file size and much more can be configured by the users to suit their marketing requirements.

Further, it is also possible to set access controls and user restrictions to prevent unauthorized personnel from altering or deleting the digital brochure files. This adds to the security and flexibility of using digital brochure.

#4 They are perfect for social sharing

Online marketing has thrown open the doors for massive scale advertising. Flipbooks and Digital brochures just fit into the online marketing puzzle like a last missing piece that gives the total product picture to customers. Also, digital brochures can be shared socially across several channels like Facebook, Twitter, LinkedIn, Pinterest, etc. without the problem of plagiarism.

#5 Multi-screen compatibility

A striking feature about digital brochures is that they can be optimized to be visible on any screen. Be it smartphones, tablets or computers, with responsive designing, a digital brochure can be shown with full animations that fit snugly into the screen dimensions. Given the fact that majority of the users now rely on smartphones or tablets for communication and collaboration, digital brochures are the way forward for marketing too.

#6 They are engaging

Digital brochures command the attention of the viewers. Unlike flashy banner ads in websites or full-page printouts, they are easy to view and understand. Moreover, the viewing angles and zoom ratios can also be customized by the viewer to suit their comfort levels which makes pitching a product using a digital brochure easier and effective.

#7 Use of technology

Digital brochures give the liberty to integrate futuristic technology into flat screens for delivering an upscale user experience. Imagine being able to see the product or design live in front of your through virtual imagery. Digital brochures equipped with Augmented Reality can do that.

Want to make it easy for viewers to access your contact information quickly? A QR code can do that. Digital brochures are not just digital docs, but are also becoming virtual platforms that can engage viewers and turn them into loyal customers.

#8 Integrate lead magnets

The prime purpose of marketing is to gather leads through call to actions. Digital brochures can be integrated with CTA buttons placed in strategic locations that viewers can click on to submit emails or request quotes for the product.

Furthermore, analytic information like heat map and click rates can also be obtained to see how well these digital brochures are doing and how they can be optimized for maximum conversion. In other words, digital brochures can be a perfect ally to marketing and lead nurturing at reduced costs and increased convenience.

Conclusion

Digital brochures bring about a new way of presenting products and services to clients. With their endless customization, portability and ease of creation, they make lives easier for field sales reps, business development teams and for customers.

In this today’s Internet connected world, they set the right tone to reach out to customers prefer things that are digital and highly engaging. Moreover, they are cost-effective and highly beneficial for businesses that have products or services that change frequently.