If you're looking to create an eye-catching and engaging video brochure for a business, then let Lexing help. Here, we'll look at some things to consider when putting your video together, plus our top template pick to inspire you.

What is a Video Brochure?

A video brochure for business can take quite a lot of forms. It can be a physical LCD that you send out to client, which plays your video, or more flexibly it might refer to a digital video hosted online. It could be designed to introduce you, your brand or your products to new customers, it might be a greeting on your website, a technical explainer or tutorial, training material for staff, or even more.

How to Use a Video Brochure Effectively

Include a Call-to-Action

Even if your brochure isn’t necessarily an advert, you should still try and move your viewer into an action. That could be directing them to your website to make a purchase, or it might be something more subtle like trying to get them to follow your social channels.

High Quality and Good Design

You want people to watch your whole video and ideally to share it, so it needs to be the best quality it can be. This means making sure you get your sound and visuals looking great, and then putting it together in a well-designed format. A video template can really help you nail this part, we’ll show you a few examples soon.

Keep it Simple

It can be tempting to want to put all your messages into one video, but if you say too much, you’ll actually say nothing at all. Keep your video short—less than five minutes, but ideally more like three—and upbeat. If your brand has a particular personality then now is a great time to bring that out.