Digital brochures benefit #1: Cost savings 

The first advantage of using digital brochures is to save money on production and distribution. Having printed brochures as part of your strategy puts significant strain on your marketing budget. 

Brochures don’t just accumulate costs in the designing and writing stages. They include expensive additional steps like printing, delivery or postage, and distribution. Each one of these added steps comes with a significant price tag which add up fast. The price of printing 5000 reasonable quality brochures alone is anywhere between $300-$500, according to GD Print. 

Add to this the costs of designing the brochure (around $1500 for a mid-quality designer), shipping – either to your office or internationally – and your minimum spend is at least a few thousand dollars. This can be especially hard to justify at a time when businesses are slashing marketing budgets, marketers are always on the lookout for where to cut costs without risking quality. 

Switching to digital brochures helped GiveSmart’s previous Vice President of Marketing, Maureen Blandford, avoid expensive and time-consuming bottlenecks. She found that the fast-paced nature of her collateral meant outsourcing was unfeasible. An in-house tech-driven solution like Turtl quickly created mobile-accessible digital documents which looked polished, on a tight budget. 

Maureen noted, “We have been able to produce more content, faster, of a higher quality, and without excessive spend.”

Curious how much you could save using digital alternatives to brochures? Send inquiry to Shenzhen Lexing and we will help you to calculate the best price according to your design!