Launching a new product or service is no longer the same. With so many digital marketing mediums surrounding you, it is getting hard to cut through the noise and market your product effectively. The majority of buyers of B2B products and services now view videos throughout their journey to purchase. To build your customer base and generate more revenue, you need to get your video in front of your customers. However, what is the best way to make those videos appear that attract your potential customers? Creating a video brochure. Today, video brochures are a new marketing method that is becoming increasingly popular.

 By creating a video brochure, you can give your customers a closer look at your brand and market your product in the most unique way possible. 

What is a Video Brochure?

Video brochures have been around for a while, but in early 2020 they saw a huge resurgence. Now the video brochure has become a popular tool for sales, fundraising, education, training, and recruitment. Many companies have seen great results from video brochures, but few people know about them.

The video brochure is a card-based product with a TFT or LCD screen, and to store video content, they also have a sound chip and SD/USB storage. A video brochure will play a video along with a sound the moment it is opened. That effectively informs your clients or customers about your company, products, or services.

Essentially, video brochures are interactive pages businesses use to communicate their message and drive their bottom line. Business owners can use it to engage their audiences. It’s certainly one of the most engaging marketing techniques.

They support a variety of video formats, including MP4, AVI, MPEG, and MOV. And to fit the different requirements of advertising companies, their LCD screens come in different sizes. The dimensions of printing and covers can also vary greatly, as can the sizes and formats. As a result, it offers an extremely flexible and customizable platform for branding and publicity.