How To Promote Your Business in 2023? Let's see 4 ways that could help your business. 

Businesses make an average of $2 for every $1 they spend on Google ads.

1) Pay Per Click (Search Ads)

Make no mistake;    Google is an advertising machine.    It may appear to be giving you helpful information and tools (Google Docs, Gmail, Calendars, etc.), but it’s providing all these cool things to make sure you see their ads. 85% of Google’s revenue comes from the Google Ads platform.

The growth in the popularity of Google ads over the past ten years has been staggering.    In 2019, there were 160 billion+ monthly Google searches.    Businesses make an average of $2 for every $1 they spend on Google ads.

One of the huge benefits of pay per click advertising is the fact that you only pay for what consumers click on.    Whether you are a larger or small business, you can tap into the power of the search engine for a small cost.    The ability to target and test specific markets and to run niche campaigns means that buyer interest is substantial.    It’s a great low cost marketing strategy and an effective way to attract prospective customers.

Perhaps the only downside is the competition from other companies in the same industry.    Due to the ease of access to Google Ads, most popular markets have several advertisers vying for the top spot.

Most of us are used to seeing ads in our social media feed.    This represents a big opportunity for business.

2) Social Media Ads

Advertising is the financial engine that drives all social media.    LinkedIn began offering paid advertisements as early as 2005, and Facebook launched ads in 2007, Twitter added ads in 2010, and Instagram introduced ads to the platform in 2013..    Even TikTok has begin adding advertising to the hugely popular social platform.

The world has become used to the idea of seeing ads in their social media feed.    Many people will skip past them, but they still see them, which leads to familiarity.    With the invention of tools such as Facebook leads forms, the social media platform has increased the ways that advertisers can reach their market.    Social media is great for both brand awareness and business promotion.    There are currently 8 different ways to advertise your business on facebook, which are worth testing out.

For those wanting to advertise on Facebook, the average cost per acquisition (CPA) on Facebook is reasonable.    A 2018 study from Wordstream showed that the average CPA across all industries was $18.68 on Facebook (compared with $48.96 CPA on Google Ads.)

Email campaigns can help to keep your products and services top of mind for your consumers.

3) Email Marketing

Fifteen years ago, when you received an email, you opened it.    Today, the chances of opening all your emails have dropped.    While the open rates for emails have dropped considerably in the past ten years, in 2019, the average open rate is steady at 22%.

Depending upon your market, sending emails to consumers can still be a viable option.    Especially when included as part of a broader strategy, email campaigns can help to keep your products and services top of mind for your consumers.

4) Video Brochure.

Video brochures are a unique and innovative marketing tool that businesses can use to promote their products or services.  A video brochure is essentially a printed brochure that includes a high-definition screen and built-in speakers, allowing businesses to showcase videos, images, and other multimedia content to their target audience.  Here are some of the key advantages of using video brochures for business marketing.