Did you know that video mailers are one of the most effective ways to reach customers?  Moreover, videos make up over 25% of digital spending.  And it has consistently topped other digital format alternatives in recent times.

The truth is that video mailers have a much higher open rate than traditional email marketing.  That’s because they are more personal and engaging than text-based emails.  But besides their appeal, using video mailers in your business may provide a cutting edge in a competitive market.

If you constantly wonder how to take your campaign to the next level, adding a video brochure can be a game-changer.

This blog post will discuss the benefits of a video mailer for your business and how they can help you reach your target audience.

What Are Video Mailers?

Video mailers are like traditional direct mail pieces but with the addition of a video screen.  The screens are usually about two inches, and they can play a video up to two minutes long.

Their size makes them ideal for video business cards and other marketing materials.

Video mailers are an excellent way to grab attention and stand out from the competition.  They’re also great for dynamically showing off your products or services.  And because they’re interactive, they can help you build relationships with your customers and prospects.

How Do They Work?

Video mailers are self-contained, portable, battery-operated LCD units that play a pre-recorded video message.  When the recipient opens the mailer the video automatically plays.

Here are the main reasons why your business needs video mailers:

Personalize Your Marketing Campaigns

With the ubiquity of social media, companies have to work harder than ever to stand out.  For this reason, companies bombard customers with endless marketing messages daily.

Even so, consumers are getting pretty good at ignoring their marketing emails.  And this is one hurdle that you must jump over to get your message across.  Video mailers are the best tools you can use to overcome this challenge.

One of the reasons is that these tools include a video screen.  Hence, you can feed them with personalized content.

When your prospects open them up,  personalized messages from your company appear on the screen.  Your video mailer content can range from a thank you message to an overview of your products and services.  And the personal appeal of the video can be tremendously persuasive. That's why people say Video mailers are one of the most effective ways to reach customers. If you want to strat to use video mailers to help your business, start to get free quote!