Why not advertise your company by video brochure?
Source: | Author:ZHANG YAN | Published time: 2023-05-12 | 89 Views | Share:
Why not advertise your company by video brochure?



Are you trying to advertise your company or business'products?     But you've been hitting a wall with creativity?


Have you ever considered sending a video brochure or video mailer instead of just a boring, plain, paper brochure?


No?     Well, you should.


We've compiled 6 key advantages of sending a video brochure!


1.     Create More Connections

Sending someone a paper brochure can get boring. And we’re sure your customers probably get bored too.


Sending a video brochure to your customers mixes it up a bit.     Think about it.     Would you rather read through a pamphlet or watch a video that tells you the information?


You probably chose the latter.


With a video brochure, you can captivate your audience, draw them in with a hook, and keep them entertained while you give them valuable information about your product.



2.     Cater to Customers' Preferences


Many people throw away mail they believe is junk as soon as they see it.     Let’s face it. Who has the time to read junk mail?


But would they throw away a video brochure?


Probably not. You will have sparked their curiosity. They’ll want to know more.


Eight in ten Americans prefer to use digital devices than reading through paper.     The more you cater to your customers and their preference for digital media, the more return on your investment you will start seeing.


3.      Get Immediate Access Anywhere


Once you choose to go mobile, you are never going to want to go back.      You will see an increase in customers simply due to the fact that you are reaching a new audience.


The best part?      Internet service isn’t necessary to play your video brochure.


Depending on the size of the video brochure you choose, you will have space for anywhere between two minutes to two hours’ worth of video.



4.      Create a More Interactive Design


Sure, on paper brochures you can draw a pretty picture.     But that’s it.    You can’t do much for the customer to be able to interact with the advertisement.


With a video mailer, you can choose to make a video interactive to keep your customers engaged with the content.


Not only will your video mailer be more interactive, but the design itself can keep customers’ attention. Because humans’ attention spans have dwindled to only eight seconds, you have to make a lasting impact.



5.      Easily Adaptable


As a company, you are constantly changing what product or service you want to advertise.  If you’re looking to adjust your advertisement to reach different audiences, you can do that too.


By utilizing a computer, you can easily connect the card and switch out video content when you want. Just plug it in and you’ll have a new advertisement!




6.      Make a Lasting Impact

Building connections with customers is more important than trying to make sales.


With a video mailer, customers will be engaged with your content.  From there, they’ll continue to come back for more and become loyal customers.


Building trust will create a longer-lasting impact by increasing your sales revenue and the number of returning customers that you have.




Give the customer what they want!


Although video mailers are more expensive right off the bat, over time, they will provide more return on your investment and more sales. Even better, the brochures can also be reused several times before you will need to replace them.  This also saves money.


Ready to Change to a Video Mailer?


Change is never easy. But changing to something that will bring you more revenue and more customers?  That’s easy.


If you’re ready to take the leap into our digital world, contact us today to get a quote.